Flash, a popular authoring software developed by Macromedia, is used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in an antialiased, resizable file format that is small enough to stream across a normal modem connection. The software is ubiquitous on the Web, both because of its speed (vector-based animations, which can adapt to different display sizes and resolutions, play as they download) and for the smooth way it renders graphics. Flash files, unlike animated but rasterized GIF and JPEG, are compact, efficient, and designed for optimized delivery

Known as a do-it-yourself animation package, Flash 4 gives Web designers the ability to import artwork using whatever bitmap or illustration tool they prefer, and to create animation and special effects, and add sound and interactivity. The content is then saved as file with a .SWF file name extension. (The letters SWF stand for 'Shockwave Flash.')

Web users with Intel Pentium or Power Macintosh processors can download Flash Player to view Flash content, which performs across multiple browsers and platforms. Flash is lauded for being one of the Web's most accessible plug-in. According to an independent study cited by Macromedia, 89.9 percent of Web users already have Flash Player installed.

With robust animation, multimedia interactivity, Flash presentations are compelling business communication tools. We offer two types of Flash presentations: slide shows and movies. Slide shows share PowerPoint's discontinuous movement and slide concept while Flash movies have continuous animation throughout.

All Flash presentations include multimedia options such as voice overs, music, and incorporation of video clips, and interactivity options such as play controls, status bar, volume control, hyperlinks, menu-based non-linear navigation, and other custom functionality.