It is of utmost importance that searchers find your site before your competitors when they search the major directories and search engines for your products or services. Search engines are the way most people find a web site. Being well-placed in the search engine results can make a tremendous difference in the number of visitors you get. By doing Search Engine Optimization services on your site for both design elements and technical factors, you have an excellent chance of placing well (within the first 30 listings). Over the years the search engines and directories have gotten smarter and keep changing to the point where we have to work very hard to keep up to date on what techniques work best (or at all). We combine solid Search Engine Optimization techniques with correct submissions to the major search engines in order to help our clients achieve their Search Engine placement goals. Since no two Websites are alike and the goals of each business and organization differ, we develop a customized Search Engine Optimization program for each Client. We provide our best Search Engine Optimization efforts to obtain top 10 positions for your web site with the major search engines, i.e. AltaVista, AOL, Fast/ Alltheweb, Google, HotBot, Inktomi, Iwon, Lycos, Msn, and Netscape and Directories like Yahoo! and ODP. Effective search engine optimization combines link building and on page optimizing techniques, when implemented correctly search engine optimization will help your site leap to the top of the heap on Google and other search engines.
Conceptualization: A team of professionals, led by the managing director himself, carries out the process of conceptualizing a project, based on the client's requirement. In this process, the team looks closely at the industry and market position of the client organization, and simultaneously studies the competition prevalent at that point of time so as to brace themselves for the future. After a detailed analysis and reality check, a project line is developed and given to the client for their approval.
Visualization & Design: Once the concept has been approved, our team looks into issues such as layout templates, color schemes, embedded graphics, user friendliness, target audience and access speed. Zeroing down on the focus, a set of prototypes are developed and weighed against their practicality on the Internet. Approved prototypes are then sent to the client for their approval, views and comments. For first-time clients, the prototypes play the role of initiators, whereas for regular clients prototypes may lead to approvals. The emphasis through the whole process, is to build a soul for the website and make it an effective, complete and independent business medium.
Development : Every site should act as a sales tool for potential new customers, as well as an easily accessible reference guide or purchasing tool for existing clients. We design and produce web sites that are both user-friendly and cost effective. Development is done on a modular approach basis wherein each module is put through total development and completed within the stipulated timeframe, without compromising on quality and compatibility parameters.
Quality control : Development itself integrates quality control at every stage, which includes testing of each module following the "Do it right the first time" attitude. The team does an independent quality analysis, singly for each component and jointly for the project as a whole. Client feedback is included at every stage and as and when required, radical decisions are taken to ensure optimized usage of the project.
Hosting : The choice of platform decisions, are usually taken at the development stage and necessary domain names are booked as per the requirement. The site is hosted on live servers, under test conditions, for internal and client approval. Load testing, database integrity testing, data recovery testing and other checking processes are also carried out before making the site live.
Submission & Search engine : We help clients websites achieve enviable positions on all the search engines. The process begins at the stage of visualization itself and is built into a program structure at the development stage. Final touches are then provided by specialized Search Engine Optimization (SEO) techniques to ensure good positioning.
Monitoring : A vision versus actuality matrix is developed and the site is continuously monitored. Successes and failures are explicitly marked. While successes are protected and strengthened, failures are dissected, deliberated upon and corrected to evolve a success paradigm. This is how we monitor our sites to ensure they perform well through out.
Maintenance : The management and maintenance of a site is as important as the original production. Web sites evolve, whether it's in style, content, purpose, or functionality. As a site establishes itself, unforeseen changes are made within the site so that it may better serve its purpose. Business web sites should not only welcome new visitors to browse the site, but also entice users to re-visit the site, in search of new or updated information. To accomplish this, web sites must have periodical changes made in both content and graphic design. And all this is possible only through constant monitoring and we provide continual maintenance to all our client sites. |